C L I E N T
Salesforce Dreamforce 23'
P R O J E C T
Meetups by Braindate: Connect, collaborate, and grow with like-minded!
| Experiential
S I T U A T I O N
Reimagining networking for a collaborative future
Dreamforce Meetup by Braindate serves as a vital catalyst for connection, enabling attendees to tap into the collective wisdom of the Salesforce community. It’s an easy way to connect and learn from each other through conversations about things you care about. Share your knowledge and book one-on-one or group conversations with other participants
George P. Johnson has partnered with Salesforce since 2009 when attendance was hovering around 19,000. Attendance for 2023 was over 40,000 registered attendees.
3D Renderings
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Photographs
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C H A L L E N G E
New attendee experience for one-on-one and group deeper to have intentional conversations with like-minded peers to brainstorm, share expertise, and solve challenges
S O L U T I O N
We created a dynamic networking hub, seamlessly aligned with the Dreamforce National Park 2023 theme, strategically positioned at the center of Hall D. This engaging and sustainable space enhances the overall Dreamforce experience by fostering meaningful connections in an effective, immersive environment.
A T M O S P H E R E A N D D E S I G N
Design a visually captivating, forest-inspired space that fosters networking, boosts attendee engagement, and seamlessly links surrounding areas of the Dreamforce campus, ensuring high visibility and efficient traffic flow throughout the event.
Design flexible, clearly defined areas for different activities
Create comfortable, semi-private spaces conducive to productive conversations and brainstorming
N E T W O R K I N G H U B I M P A C T A N D S U S T A I N A B I L I T Y
Use sustainable materials for construction and decor
Implement energy-efficient lighting and technology solutions
R O L E
Creative Director
R E S U L T S
A T M O S P H E R E A N D D E S I G N
95% of attendees reported feeling "fully immersed" in the forest-inspired environment.
The design choices led to a 65% boost in attendee curiosity, resulting in increased zone registration and drop-in participation.
Semi-private areas maintained an occupancy rate of 85% throughout the event.
Overall engagement metrics improved by 65%, with increased participation in activities and sessions.
N E T W O R K I N G H U B I M P A C T A N D S U S T A I N A B I L I T Y
100% of the graphics and materials used were recycled
The networking hub's sustainable design contributed to a 25% reduction in the event's overall carbon footprint compared to previous years
The use of live trees, shrubs, and flowers contributed to the event’s environmental and sustainable goals