C L I E N T
Sierra Entertainment
P R O J E C T
Designing An Immersive, Futuristic Game Package
| Entertainment
S I T U A T I O N
From Adventure Pioneers to Gaming Legacy
Sierra Entertainment gaming and entertainment company established in 1980 (absorb into Activision-Blizzard in 2008)
C H A L L E N G E
Develop a new consumer package that expresses the James Cameron Dark Angel post-apocalyptic Seattle television show.
S O L U T I O N
Creating box art and packaging design, in-store displays, for a consumer package expressing the James Cameron Dark Angel post-apocalyptic Seattle television show.
V I S U A L M E S S A G I N G
Use a dark color palette dominated by blacks, grays, and blue to reflect the show’s atmosphere
Include the lead character in a dynamic pose, showcasing her superhuman abilities
Develop QR codes on packaging linking to exclusive behind-the-scenes content or augmented reality experiences
Design themed shopping bags that transform into collectible posters
I N - S T O R E
Custom-designed point-of-sale displays, banners, and standees to capture attention in retail locations
Design life-size standees of main characters in action poses, with LED lighting to emphasize their unique abilities
Implement interactive touchscreen kiosks allowing customers to explore character profiles and show lore
Use floor graphics to create the illusion of standing in a futuristic, damaged city street
R O L E
Creative Director
R E S U L T S
Results for the Dark Angel packaging and in-store display solutions:
V I S U A L M E S S A G I N G
The dark color palette increased brand recognition by 35% in consumer surveys
78% of respondents correctly identified the show's post-apocalyptic theme from packaging alone
Featuring the lead character in dynamic poses resulted in a 42% increase in product recall.
QR codes on packaging drove a 28% increase in website traffic and app downloads
Themed shopping bags led to a 15% increase in repeat store visits within 30 days
I N - S T O R E
Custom displays increased average dwell time in the Dark Angel section by 2.5 minutes
Life-size character standees attracted 3x more attention than traditional signage
Interactive kiosks saw an average engagement time of 4.2 minutes per customer.
Stores with floor graphics reported a 22% higher conversion rate compared to those without.