• A self-contained footprint where both the front-of-house retail activation and back-of-house storage for re-stocking is located.
• A stacked stone counter with branded a-frame structure welcomes attendees to a wooded glen where attendees can purchase Dreamforce swag, merchandise, souvenirs, books from keynote speakers, and all other Salesforce resources.
• The Dreamstore walls are comprised of a combination of daytime forest fabric walls and redwood vinyl paneling covering the slat walls and cabinetry.
• The wooded glade theme is continued with the use of rustic wood tables, three reclaimed wood POS bars, wardrobe racks w/shelves, and iron pipe four-arm display racks.