C L I E N T

Converse

P R O J E C T

Refreshing brand image through innovative catalog design

 

| Catalog

S I T U A T I O N

Reimagining catalog for an iconic footwear brand for a daring future

Inspired by athletic heritage, and designed for cultural evolution, Converse has been an integral part of America's fashion landscape since 1908. From outfitting basketball players with the revolutionary Chuck Taylor All-Star in 1917 to becoming a symbol of counterculture in the 1970s, Converse has continuously adapted to the changing times. Now it's evolving again. Continuing its legacy of innovation, Converse has created a brand identity that honors its rich history while embracing the future, preserving the spirit of Chuck Taylor by embedding it in contemporary designs.

 

C H A L L E N G E

Developed a catalog that not only expressed Converse's rich history and brand essence but also provided an intuitive and engaging user experience. The goal was to present the new footwear line in a way that resonated with both long-time fans and new audiences, emphasizing Converse’s relevance in today's fashion landscape.

S O L U T I O N

Our solution involved a complete overhaul of the catalog’s design approach. Craft a fresh layout that balanced modern aesthetics with nods to Converse’s classic appeal. The project encompassed comprehensive art direction, typography selection, and a bespoke photographic style that captured the essence of the Converse lifestyle.

  • V I S U A L M E S S A G I N G

    Developed a dynamic grid system that allows for flexible content placement, creating visual interest while maintaining clarity.

    • This adaptable layout accommodates both classic and new product lines effectively

    Implemented a bespoke photographic style that showcases products in urban settings, highlighting the shoes’ versatility and connection to street culture

    • This approach includes both studio and lifestyle imagery to appeal to diverse consumer groups

    Utilized recycled and responsibly sourced paper for print versions, aligning with Converse’s commitment to sustainability

 

R O L E

Designer, Art director, and Assistant Photoshoot Producer

R E S U L T S

The redesigned catalog successfully captured Converse’s rich heritage and modern relevance, providing an engaging and intuitive user experience.

  • V I S U A L M E S S A G I N G

    The redesigned catalog effectively captures Converse’s rich heritage and modern relevance

    The fresh layout and bespoke photographic style create a visually compelling presentation

    The design appeals to both long-time fans and new audiences

    Modern aesthetics combined with classic elements reinforce Converse’s brand essence

    User engagement increased by 45% within the first month of the catalog’s launch, with an average browsing time of 7.5 minutes per session