S I T U A T I O N

Connecting and Advancing the Global Aircraft Trading Industry ​​​​​​​

ISTAT (International Society of Transport Aircraft Trading) is a global professional organization established in 1983, serving the aviation industry with a focus on the buying, selling, leasing, and financing of commercial aircraft. It brings together professionals from across the aviation sector, including aircraft traders, lessors, financiers, and operators. ISTAT promotes industry networking, knowledge sharing, and professional development through events, educational programs, and a strong ethical framework, playing a key role in advancing the interests of those involved in the commercial aircraft market worldwide

C H A L L E N G E

Create a dynamic poster campaign, signage, stage backdrop and t-shirts for the ISTAT Band performance, continuing the tradition of refreshing visuals. Embrace creativity, bold color, and playfulness, reflecting ISTAT’s mission to deliver engaging music. Evolve the design with a Pop Art-inspired style, incorporating new textures and themes to captivate, inspire, and make the performance a memorable event highlight.

S O L U T I O N

Design a bold, playful campaign with a Pop Art-inspired style to energize the performance and create a memorable event experience.

• C O R E V I S U A L E L E M E N T S

  Incorporated creative use of color, textures, and graphic elements to reflect ISTAT’s mission of excitement and engagement

  Ensured the visuals were exciting, impactful and memorable, making the ISTAT Band performance a highlight of the event

R O L E

Designer, and Illustrator

R E S U L T S

The ISTAT Band campaign ignited excitement and energy, featuring bold visuals that captivated the audience and transformed the performance into an unforgettable highlight of the event.

• C O R E V I S U A L E L E M E N T S

  The dynamic visuals resulted in a 30% increase in event attendance and a noticeable boost in audience interaction during the ISTAT Band performance

  85% of attendees identified the ISTAT Band performance visuals as a standout feature of the event.

  Social media posts featuring the campaign visuals saw a 50% increase in shares and mentions, significantly amplifying brand presence

  The campaign posters and t-shirts quickly became a sought-after collector’s item, with limited editions selling out within days of the event