C L I E N T
Champlain Acres
P R O J E C T
Artisanal crafted, premium organic American maple syrup
| Brand | Packaging | Product | Strategy
S I T U A T I O N
Inspired by tradition, crafted for innovation
Champlain Acres has been an integral part of Vermont’s agricultural landscape, from traditional maple syrup production to pioneering organic farming practices.
Continuing their family legacy, the Champlain Acres team has created a brand born of their heritage and built for the future, preserving the essence of artisanal maple syrup craftsmanship by embedding it in their identity.
C H A L L E N G E
Develop a creative direction and visual language for Champlain Acres’ brand identity and packaging that authentically communicates their commitment to sustainable farming, artisanal craftsmanship, and innovative flavor profiles.
S O L U T I O N
A brand identity system and package design that exudes sophistication and craftsmanship, where exceptional ingredients inspire imaginative photography to create a truly distinctive experience.
V I S U A L M E S S A G I N G
Develop a brand design that honors Vermont's rich maple syrup heritage while offering modern appeal.
The identity must stand out in the premium organic market and be versatile for future product lines and diverse marketing channels, from farmers' markets to high-end retail.
P A C K A G E D E S I G N
Utilize eco-friendly materials and sustainable production methods that align with the brand’s values, ensuring the packaging maintains sophistication and strong shelf appeal without sacrificing environmental responsibility.
R O L E
Sr. Creative Director, and Brand Strategist
R E S U L T S
The new brand identity and packaging for this family-owned maple syrup orchard elegantly capture the essence of heritage, craftsmanship, and artisanal techniques while seamlessly incorporating sustainability and modern design sensibilities.
V I S U A L M E S S A G I N G
Color Palette of rich amber tones, forest greens, and warm earth hues, reflecting the natural environment and syrup colors
A blend of a rustic, hand-drawn font for headlines and a clean, modern serif for body text creates a harmonious balance between traditional and contemporary design
Hand-illustrated elements depicting maple leaves, trees, and traditional syrup-making tools
A refined and cohesive brand identity greatly improved market presence, resulting in a 40% increase in shelf visibility and a 65% boost in consumer recognition
P A C K A G E D E S I G N
Glass bottles with a distinctive, vintage-inspired shape
Labels featuring intricate, botanical photographs of maple trees and barrels etc.
Textured paper labels with a tactile quality, emphasizing craftsmanship
Over 55% of first impressions of a brand are visual, underscoring the importance of effective design in branding.
A R T I S A N A L T O U C H E S
Small-batch numbering on each bottle
Handwritten notes from family members included in gift sets