Business Survival Plan

Situation: Business Survival Plan - established in 2012 is a cloud based Legacy Vault securely preserves your essential business documents, succession plans, and digital media in an easily updatable business profile. The result is a balance of simplicity. and comprehensiveness that enhances and solidifies your business ownership. Challenge: Evolve the BSP the look and feel that conveys, security, need, knowledge, simplicity, easy to use. Role: Designer, copywriter, creative director and brand strategist Results: • New persistent navigation and responsive website • Evolution of the existing brand identity and color pallet • Design and content that clearly expresses BSP brand