C L I E N T

Business Survival Plan

P R O J E C T

Safeguarding digital legacies for a secure tomorrow

 

| Brand Identity | Digital

 Website

S C R O L L   O N   I M A G E   B E L O W   T O    S E E    C O M P L E T E   L A N D I N G   P A G E  ↓

W E B S I T E | L A N D I N G P A G E

S I T U A T I O N

Reimagining digital legacy protection for a secure future

Business Survival Plan has been a cornerstone of business continuity, pioneering advanced digital asset protection solutions by integrating traditional security principles with cutting-edge technology. Built on a legacy of safeguarding valuable assets, our encrypted cloud storage and blockchain-secured digital vaults. This transformation reflects our commitment to understanding the changing nature of business assets and addressing the growing complexity of modern threats.

 

W E B S I T E | L A N D I N G P A G E C A R O U S E L

W E B S I T E | P E A C E O F M I N D C A R O U S E L W I T H H O V E R O V E R B U L L. S E Y E C O N T E N T

C H A L L E N G E

Develop a creative direction and visual language for the website, and mobile app that is capable of attracting and engaging both members and viewers. The key is that it could flex and scale based on audience growth and need

S O L U T I O N

The brand identity for this estate planning and document security company will center around the concept of “Secure Legacy.” The visual language will combine elements of strength, trust, and forward-thinking design.

  • C O R E V I S U A L E L E M E N T S

    Logo: A shield-like emblem incorporating a stylized key, symbolizing protection and access

    Color Palette: Deep blue for trust, silver for security, and green accents for growth

    Typography: A clean, modern sans-serif font for readability and professionalism

  • U S E R E X P E R I E N C E + E N G A G E M E N T F E A T U R E S

    Smooth onboarding process with step-by-step guidance. Implement an intuitive, guided onboarding process that walks users through creating their comprehensive estate profile.

    Secure document upload system with visual progress indicators. Develop a robust, user-friendly document upload system that prioritizes both security and ease of use.

    Customizable notification system for document updates and legal changes. Create a flexible notification system that keeps users informed about important updates and changes.

    Educational blog with shareable content on estate planning topics

    Virtual vault visualization for stored documents

    Gamification elements rewarding profile completion and regular updates

 

R O L E

Executive Creative Director, and Brand Strategist

R E S U L T S

The brand comes alive through motion, interaction, and continuous adaptation, ensuring relevance and engagement across all touchpoints.

  • C O R E V I S U A L E L E M E N T S

    Brand recall increased by 45% among target audiences within 6 months of the new identity launch.

    Brand value, as assessed by an independent valuation firm, increased by 22% in the fiscal year following the rebrand implementation.

  • U S E R E X P E R I E N C E + E N G A G E M E N T F E A T U R E S

    Overall user satisfaction score increased by 40%.

    Platform usage frequency increased by 55%.

    Customer support inquiries decreased by 45%.

    User-reported feelings of security and trust in the platform increased by 70%.

    The new user acquisition rate increased by 30% due to positive word-of-mouth referrals.