C L I E N T

Blue Bear Brands

P R O J E C T

Crafting a bold visions for the future for clients

 

| Brand Identity | Digital

 Brand Identity

S I T U A T I O N

Reimagining iconic inspirations for a bold future

Rooted in history and designed for tomorrow, our brand management company brings iconic people and places to life through consumer brand concepts. We craft identities that honor heritage while embracing innovation. By designing, developing, and distributing brands inspired by timeless figures and locations, we preserve legacy while creating experiences built for the future, ensuring each brand resonates deeply with today’s consumers while standing the test of time.

 
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“The brand identity system utilizes a modern font family and polygon interpretation of a bear, a bear paw, plaid pattern and bear imagery in nature to convey the engaging experience of Blue Bear Brand’s vision and promise of growth, warmth, nature, and history.”

 Website

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W E B S I T E | L A N D I N G P A G E

C H A L L E N G E

Developing a brand identity that bridges the gap between iconic inspirations and modern consumer experiences presents a unique set of challenges:

  • Balancing heritage and innovation in visual design

  • Conveying the company’s dual focus on preserving legacy and creating future-ready brands

  • Translating the company’s complex brand philosophy into a website that showcases the company’s portfolio while highlighting its unique approach


S O L U T I O N

The visual identity for the brand management company will revolve around “Iconic Inspirations in Motion,” reflecting its focus on iconic people and places while emphasizing dynamism.

  • C O R E V I S U A L E L E M E N T S

    Design a logo that seamlessly blends classic and modern elements, using a timeless typeface paired with a contemporary icon that symbolizes transformation or bridging eras

    Choose a color palette that merges traditional hues with bold, modern accents, combining rich, deep tones with vibrant, energetic shades to evoke both heritage and forward-thinking innovation

    Select a versatile font family with both serif and sans-serif options, ensuring flexibility across various applications while maintaining consistency and elegance

  • U S E R E X P E R I E N C E

    Create a dynamic landing page that immediately communicates the company’s unique position

    Develop a gallery that allows visitors to explore the company’s projects

    Have a dedicated section to explaining the company’s philosophy and process. Use parallax scrolling and animated infographics to engage visitors and illustrate the journey from inspiration to innovation

 

R O L E

Sr. VP Marketing, Executive Creative Director, and General Manager

R E S U L T

Client feedback consistently highlighted how the visual identity effectively communicated the company’s unique position in blending heritage with innovation. The cohesive and dynamic brand presence significantly enhanced the company’s market position and brand recognition within the industry.

  • C O R E V I S U A L E L E M E N T S

    The logo successfully combines classic and modern elements.

    The chosen color palette effectively blends traditional and modern hues.

    The deep navy blue was associated with trust by 85% of respondents

    The electric blue accent was perceived as modern by 91%

  • U S E R E X P E R I E N C E

    A 45% increase in time spent on the homepage compared to the previous design

    A 60% reduction in bounce rate

    Users spent an average of 3.2 minutes in this section, 1.5 minutes longer than other pages