Brand Identity

 
 

C L I E N T

Banrose

P R O J E C T

Jewelry adorns and enhances the human body

 

P A C K A G I N G

| Brand Identity | Visual Language | Packaging

Brand Identity

S I T U A T I O N

Reimagining fine jewelry for a social future

Inspired by tradition and designed for connection, Banrose is redefining fine jewelry. Our pieces celebrate craftsmanship while fostering a culture of sharing and self-expression among friends. With a vibrant approach, we transform luxury accessories into tokens of friendship and love, encouraging circulation within social circles. Banrose opens a new era of jewelry ownership, blending heritage with modern experiences, and creating an inclusive environment that breaks traditional gifting norms.

 

Visual Language

 

 Packaging

 
 

 

C H A L L E N G E

Create a compelling 360° advertising campaign that effectively captures the essence of the novel and the series, engaging a diverse audience while standing out in a crowded market of period dramas.

S O L U T I O N

Create a visual identity that works together to create a cohesive and recognizable aesthetic, embodying the brand’s personality and values while appealing to its target audience.

  • V I S U A L M E S S A G I N G

    Features a bejeweled jellyfish design that symbolizes elegance and uniqueness

    Utilizes a distinctive purple hue that enhances brand recognition

    Utilize typography to create an accessible and inviting appearance

    Draws from the graceful, bioluminescent movement of jellyfish, setting Banrose apart from traditional jewelers

    Establish a memorable visual identity that reinforces the concept of shared luxury experiences

 

R O L E

Executive Creative Director

R E S U L T

The visual identity achieves a cohesive and recognizable aesthetic that effectively embodies the brand’s personality and values, resonating strongly with its target audience.

  • D E S I G N P S Y C H O L O G Y

    Leveraged design psychology principles to create a memorable visual identity. Its sophisticated muted color palette, featuring a signature purple, conveys luxury and creativity, establishing Banrose as premium yet approachable.

    The jellyfish logo taps into nature's allure, fostering emotional connections.

  • B R A N D R E C A L L A N D R E C O G N I T I O N

    Focus groups consistently described Banrose as “innovative,” “fresh,” and “unlike any other jewelry brand.” The brand’s jellyfish logo was often noted as “memorable” and “intriguing,” standing out as a key element in establishing its distinct identity.

    Unaided brand recall increased by 45% among the target demographic within six months of the campaign launch.

    In blind tests, 73% of participants could correctly identify Banrose products based solely on design elements, compared to 30% for competitor brands.

    Fashion and jewelry publications praised Banrose for “breathing new life into the fine jewelry market” and “redefining the gifting experience for a new generation,” cementing its reputation as a trailblazer in the industry.