C L I E N T

Ballastic

P R O J E C T

Blend gritty urban edge with old-world craftsmanship to forge a badass men’s beard grooming line

 

P A C K A G I N G

| Brand Identity | Packaging | Brand Application

 

S I T U A T I O N

Repositioning Ballistic from niche beard care to the lifestyle grooming experience

Ballistic is a Brooklyn-based men’s grooming brand that specializes in beard care. Known for its distinctive badass attitude and commitment to quality, Ballistic aims to redefine the grooming experience. The brand focuses on transforming daily routines into enjoyable rituals by expanding its product line and emphasizing sensory elements. With deep roots in the local community, Ballistic appeals to a broader audience seeking grooming products that align with their personal style and values, setting itself apart in the competitive men's care market.

 
 
 
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C H A L L E N G E

Reposition Ballistic from a local Brooklyn beard care company to a nationwide lifestyle grooming experience, shifting from a purely functional product to an emotional journey of self-expression and confidence.

S O L U T I O N

Craft a brand language and framework for a growing product portfolio that embodies a pure, bold, and urban aesthetic, capturing the essence of the modern man.

To revolutionize the perception of beard grooming and educate our audience, we developed a comprehensive strategy:

  • C O R E V I S U A L E L E M E N T S

    Created a modern, edgy visual identity featuring hipsters, artisans, and rebels with well-groomed beards

    Designed sleek packaging and marketing materials to reflect a contemporary aesthetic

  • M A R K E T I N G S T R A T E G Y

    Collaborated with trendsetting bearded influencers across various industries to showcase versatile beard styles

    Produced short, engaging video tutorials demonstrating proper grooming techniques

    Created a dedicated hashtag (#BeardBrosUnite) to encourage followers to share their beard tips and photos

R O L E

Sr. Creative Director and Brand Strategist

R E S U L T

  • C O R E V I S U A L E L E M E N T S

    Brand recognition increased by 65% among the target demographic within three months of the rebrand launch

    Within six months of launch, brand recognition among urban male consumers aged 25-40 skyrocketed by 40%

    Website traffic increased by 120% following the launch of the new visual identity

  • M A R K E T I N G S T R A T E G Y

    Sales of featured products in influencer collaborations increased by 200% during campaign periods

    User recreations and duets of beard care tips increased by 300%, enhancing community participation

    The hashtag (#BeardBrosUnite) gained a 150% increase in user-generated content in the first three months compared to the previous quarter