C L I E N T

Amazon Originals Pursuit Of Love — mini series | option 2

P R O J E C T

Explore the tensions between tradition and modernity

 

| Brand Identity | 360° Advertising Campaign

S I T U A T I O N

Reimagining Nancy Mitford’s Classic: From Period Drama to Modern Romance

Amazon Originals series three-part adaptation of Nancy Mitford’s 1945 novel set in Europe before World War II, the story follows the adventures of charismatic, fearless Linda Radlett and her best friend/cousin Fanny Logan. Consumed by a desire for love and marriage, each seeks out the ideal husband.

 

360 Campaign

 
 

Social Media

C H A L L E N G E

Create a compelling 360° advertising campaign that embodies the novel and series, engaging a diverse audience. It should evoke the charm and emotional depth of the characters’ journeys while generating buzz and anticipation for the series premiere.

S O L U T I O N

Create a 360° advertising campaign with a multi-platform strategy designed to generate buzz and attract diverse audiences.

  • V I S U A L M E S S A G I N G

    Design a cohesive visual aesthetic featuring dynamic photo collages that blend 1930s elements with modern sensibilities

  • D I G I T A L E N G A G E M E N T

    Create social media teasers and quizzes that highlight key characters, iconic moments, and themes

  • O U T - O F - H O M E M A R K E T I N G

    Implement eye-catching posters and bus wraps in major urban centers

R O L E

Designer, and Illustrator

R E S U L T

Created a compelling 360° campaign for “The Pursuit of Love,” we launched the “Love in the Time of Turmoil” initiative, focusing on out-of-home (OOH) advertising and social media.

  • V I S U A L M E S S A G I N G

    The unique visual aesthetic is expected to drive a 40% increase in brand recognition among the target audience, with social media engagement for visual content projected to be three times higher than the industry average

  • D I G I T A L E N G A G E M E N T

    Social media teasers could generate approximately 5-10% of total impressions across platforms.

  • O U T - O F - H O M E M A R K E T I N G

    The combined impact of the poster campaign bus wrap advertisements could reach an estimated 15 million people in major U.S. cities