C L I E N T

Amazon Originals
Pursuit Of Love — mini series | option 1

P R O J E C T

Explore the tensions between tradition and modernity

 


| Brand Identity | 360° Advertising Campaign

S I T U A T I O N

Reimagining Nancy Mitford’s classic: from period drama to modern romance

Amazon Originals series three-part adaptation of Nancy Mitford’s 1945 novel set in Europe before World War II, the story follows the adventures of charismatic, fearless Linda Radlett and her best friend/cousin Fanny Logan. Consumed by a desire for love and marriage, each seeks out the ideal husband.

 

360° Campaign

 
 

Social Media

 

C H A L L E N G E

Create a compelling 360° advertising campaign that embodies the novel and series, engaging a diverse audience. It should evoke the charm and emotional depth of the characters’ journeys while generating buzz and anticipation for the series premiere.

S O L U T I O N

Develop a 360° advertising campaign with a multi-platform approach to generate buzz and engage diverse audiences effectively.

  • V I S U A L M E S S A G I N G

    Embrace a vibrant pink color palette across all marketing materials to evoke femininity, passion, and modernity, appealing to a younger audience while featuring iconic character silhouettes that evoke nostalgia and resonate with the romantic themes of the stor

  • C R O S S - G E N E R A T I O N A L A P P E A L

    Develop an emotionally engaging campaign that highlights the timeless and contemporary relevance of Mitford’s story, leveraging diverse influencers to showcase its broad appeal across age group

  • D I G I T A L E N G A G E M E N T

    Create social media teasers and quizzes that highlight key characters, iconic moments, and themes

  • O U T O F H O U S E

    Implement bus wraps in major cities, transforming public transport into mobile billboards for the show

R O L E

Designer, and Illustrator

R E S U L T

Created a compelling 360° campaign for “The Pursuit of Love,” we launched the “Love in the Time of Turmoil” initiative, focusing on out-of-home (OOH) advertising and social media.

  • V I S U A L M E S S A G I N G

    The campaign showcases iconic character silhouettes against a vibrant pink backdrop, will grab attention and evoking nostalgia

    The vibrant pink palette targets millennials and Gen Z, aiming for a 35% increase in brand recognition among 18-34 year olds, with social media engagement for pink-themed content projected to be 2.5x higher than the industry average

  • C R O S S - G E N E R A T I O N A L A P P E A L

    Influencer partnerships could lead to a 50% increase in cross-generational social media conversations about the show.

  • D I G I T A L E N G A G E M E N T

    Social media teasers could generate approximately 5-10% of total impressions across platforms.

  • O U T O F H O U S E

    Out-of-home marketing efforts could potentially contribute to a 25% boost in streaming service sign-ups in campaign cities.