C L I E N T

Alias Wavefront

P R O J E C T

Revitalized the catalog with a strategic fusion of innovative design elements

 

C O R P O R A T E

| Collateral

S I T U A T I O N

Revolutionizing 3D Graphics: From Startup to Hollywood’s Visual Effects Powerhouse

Alias’s journey began in 1983, founded by visionaries who saw the potential to revolutionize filmmaking. By putting cutting-edge tools in the hands of artists, Alias evolved from a small software developer to the creator of Maya, Hollywood’s go-to 3D animation platform. This transformation shifted the company from a transactional tech provider to an integral part of the cinematic storytelling process, powering the visual magic in blockbusters and reshaping the entertainment experience for audiences worldwide.

 
 

C H A L L E N G E

The new brand catalog aimed to transform Alias Wavefront from a niche 3D modeling startup into a comprehensive animation solutions provider, effectively communicating the brand identity and showcasing software upgrades while embodying innovation and guiding users clearly.

S O L U T I O N

Designed a visually compelling and user-friendly layout that prioritized intuitive navigation and a clear information hierarchy to improve user comprehension of the software upgrade.

  • C O R E V I S U A L E L E M E N T S

    Craft an engaging catalog layout that highlights Alias Wavefront's software upgrades and innovation, capturing the attention of both new and existing users

    Implemented a user-friendly structure that simplifies the browsing experience, allowing users to easily locate relevant information and understand product offerings

    Established a logical flow of content that enhances comprehension, making complex software features accessible and straightforward for users at all experience levels

 

R O L E

Designer, art director, and photoshoot producer

R E S U L T

A new catalog design captured the cutting-edge essence of Alias Wavefront’s software with a visually striking and user-friendly layout inspired by their expertise in visual effects.

  • C O R E V I S U A L E L E M E N T S

    Custom photography was commissioned to seamlessly align with the redesign, showcasing the software's capabilities through examples of 3D models, animations, and visual effects.

    The redesign resulted in a 60% increase in qualified leads, a 25% higher conversion rate to software demo requests, and a 40% boost in brand recognition.

    Additionally, positive sentiment grew by 35%, and sales of the upgraded software rose by 50% in the first quarter post-release, demonstrating the catalog's success in enhancing brand communication and business performance.