C L I E N T

Acme Canning Co.

P R O J E C T

The urban farm revolution

P A C K A G I N G

| Brand Identity | Packaging
| 360°Campaign | Strategy

Brand Identity

S I T U A T I O N

Farm to Fame:
Peak Flavor Preserved

Acme Canning Co., a regional urban farm, sought to revolutionize the shelf-stable produce market with a brand identity refresh. Their mission: to transform the perception of jarred vegetables from mundane to magnificent.

With a unique small-batch preservation process that captures nature's best, Acme aimed to disrupt the grocery aisle and convert skeptics. Because when it comes to premium produce, Acme is not your average jar on the shelf

 

Packaging

 

C H A L L E N G E

Transforming the public’s perception of jarred vegetables, which were often associated with mass-produced, low-quality goods. To tackle this, the packing needs to exude an artisanal quality, setting their products apart from traditional canned options. Develop a marketing strategy to position Acme’s jarred vegetables as a gourmet, year-round alternative to fresh produce, emphasizing peak ripeness, superior taste, and nutritional value.

 Social Media

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S O L U T I O N

Crafted a comprehensive brand strategy that began with establishing a dynamic visual language, unifying all farm activities, and enhancing existing brand equity while showcasing the premium quality of the products.

  • B.R A N D I N G + P A C K A G I N G

    Redesigned packaging to highlight artisanal quality, featuring clear jars to showcase vibrant vegetables and elegant labels for craftsmanship.

    Included stories about sourcing and preservation to connect with consumers and emphasize the brand's commitment to quality.

  • S T R A T E G I C P A R T N E R S H I P S

    Collaborated with chefs and influencers to create recipes and endorsements, expanding audience reach and boosting credibility.

    Partnered with retailers to secure dedicated shelf space, positioning the premium jarred vegetables as a gourmet alternative.

  • M A R K E T I N G + A D V E R T I S I N G

    Launched a campaign aimed at health-conscious consumers, promoting nutritional benefits and convenience through social media, online ads, and print. Emphasized year-round availability with seasonal promotions.

  • E D U C A T I O N C A M P A I G N

    Crafted a compelling brand narrative to educate consumers on the benefits of peak-season preserved produce, emphasizing sustainable farming practices.

    Developed content showcasing advantages and organized events to demonstrate the superior quality of jarred vegetables over traditional canning.

R O L E

Sr. Creative Director, and Brand Strategist

R E S U L T

The brand identity refresh for the regional urban farm yielded significant positive outcomes, transforming its market position and consumer perception.

  • R E V A M P E D V I S U A L I D E N T I T Y

    The new labels, glass jars, and marketing materials highlighted Acme’s vibrant produce, emphasizing quality and sustainability

    This redesign resulted in a 40% increase in vegetable sales and a 30% boost in brand recognition, positioning Acme Canning Co. as a premium yet accessible artisanal brand

    Survey data showed 78% of consumers now view the brand as “high-quality, artisanal produce,” up from 30% before.

    The new branding and packaging helped Acme Canning Co. expand into 940 specialty grocery stores nationwide

    Repeat purchase rates climbed from 22% to 38%, with overall sales rising by 35%, including a 50% boost in online sales

  • M A R K E T I N G + A D V E R T I S I N G

    Instagram followers increased by 150%

    Unprompted awareness among target consumers rose from 15% to 42%, reflecting successful market penetration.