Reebok

Situation: American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. Challenge: Develop a new consumer website that expresses the Reebok brand, attitude, heritage, sport and athletes, provides easy overview, key product benefits and the role technology plays in the products. Role: Creative director Results: • New design layout and photography style • Photographic images shot specifically for Reebok