Muad - Cellulite Body-care

Situation: Murad, America's first authentic doctor–developed brand Challenge: develop a new look for a multi-sku body and cellulite skincare system Role: Creative director, photo-shoot producer, casting and art direction Results: • The custom primary and secondary package that expresses the soothing and smoothing results of the body achieves with this product, while continuing to identify with the doctor brand • The photographic images were shot specifically for this product line