Isagenix established in 2002 is on of the nation’s premier nutrition, weight management, personal care and direct sales opportunity
Re-concept the existing “Leadership Exclusive” newsletter. the concept should provide easy access to information.
Designer, copywriter, creative director and brand strategist
• New responsive design newsletter
• New name: “Inner Circle”
• Design that better expresses the Isgenix brand [fresh,
accessible, knowledgeable and warm] as well as exclusive nature of the content
• New content tone that now is in alignment with the Isagenix brand.
• Photographic images selected specifically for Isagenix
• Quick issue overview
• A new approach to the personally penned executive feature
• Established consistent issue department categories