Isagenix – Inner Circle e-newsletter

Situation: Isagenix established in 2002 is on of the nation’s premier nutrition, weight management, personal care and direct sales opportunity Challenge: Re-concept the existing “Leadership Exclusive” newsletter. the concept should provide easy access to information. Role: Designer, copywriter, creative director and brand strategist Results: • New responsive design newsletter • New name: “Inner Circle” • Design that better expresses the Isgenix brand [fresh, accessible, knowledgeable and warm] as well as exclusive nature of the content • New content tone that now is in alignment with the Isagenix brand. • Photographic images selected specifically for Isagenix • Quick issue overview • A new approach to the personally penned executive feature • Established consistent issue department categories