

Situation: Herbalife established in 1980 is on of the nation’s premier nutrition, weight management, personal care and direct sales opportunity Challenge: Develop a brochure that expresses the Herbalife brand [accessible, fun & quality] and provides easy use and understanding about Herbalife the new anti-aging skin care product line Role: Creative director, planned, cast and art directed photo-shoot Results: • New design layout and photography style • The photographic images are a combination of: model shots and product 3d renderings