“Welcome to Dreamforce” a visual expression of this year's theme “Go Big And Come Home.”
• The intent here is to spark curiosity and delight. This will get people excited and eager to dive into everything Dreamforce has to offer and share their experience with their fellow attendees.
• This branding here is overarching, and not specific to a zone. It leans into Dreamforce 2022, 20th anniversary, and Salesforce as a whole.
• This entire Hall D area acts as a welcoming area onto Campground, and the event in general.
Hall D 3d Fly-Through Video
Visual Nature Cues
• Giant Redwood tree trunks - Throughout Hall D space we have large column wraps to represent giant Redwood tree trunks.
• We have strategically placed still projections throughout Hall D that display “unreal environmental redwood tree trunks” that give a new scenic design approach to the space.
• Walking through the space, everyone will truly feel like they are walking through a “Trail of Giants.”
• We incorporated dynamic theatrical lighting in the space, including warm color tones and gobos to make the attendee feel like they are walking through the woods on a warm morning.
• Hanging banners with messaging distinguishing the 3 core areas of Hall D: Salesforce Studios, Salesforce+ Lounge, and the Dreamstore.
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Visitors Center At The Entrance To Hall D & The Threshold to Campground and the Salesforce+ Studio
• Greeting and Guidance
• As attendees enter they are greeted by 2 docents.
• The docents also offer location guidance and information to attendees into the depths of Dreamforce 22'.
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Salesforce Studios
As an attendee, you will see this front and center in Hall D, and people are encouraged to watch the live sets Dreamforce Today/Tonight sets in action.
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20th Anniversary Billboard (Double sided)
• Photo Opportunity (located between Hall D, Hall E & hallway into Keynote)
• As an attendee walks the Moscone carpet path, past the Tik Tok sponsor activation on the right and Salesforce Studios on the left, and toward the Salesforce+ Lounge, they will see on their right the Salesforce 20th Anniversary Billboard callout/photo opportunity.
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Salesforce+ Lounge
• A lush three-zone wooded glen where attendees are invited to network with their fellow attendees, relax, and charge their devices.
• Salesforce+ live and streaming content will be streamed via one of four monitors located throughout the Salesforce+ Lounge.
• Graphic Wing Photo Opportunity: Attendees are invited to take a photo with Cody and Astro in front of the graphic wing
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Dreamstore
• A self-contained footprint where both the front-of-house retail activation and back-of-house storage for re-stocking is located.
• A stacked stone counter with branded a-frame structure welcomes attendees to a wooded glen where attendees can purchase Dreamforce swag, merchandise, souvenirs, books from keynote speakers, and all other Salesforce resources.
• The Dreamstore walls are comprised of a combination of daytime forest fabric walls and redwood vinyl paneling covering the slat walls and cabinetry.
• The wooded glade theme is continued with the use of rustic wood tables, three reclaimed wood POS bars, wardrobe racks w/shelves, and iron pipe four-arm display racks.