Best Bequest

Situation: Best Bequest - BB established in 2012 is one of the nation’s premier proprietary and innovative Legacy Vaults for individuals and family that provides the essential protection of an individuals estate plans, secure cloud storage of essential documents, photographs and digital media. Challenge: Evolve the Best Bequest the look and feel that conveys, security, need, knowledge, simplicity, easy to use. Role: Designer, copywriter, creative director and brand strategist Results: • New persistent navigation and responsive website • Evolution of the existing brand identity and color pallet • Design and content that clearly expresses BB brand