Situation:
Blizzard Entertainment, established in 1994 and is one of the most popular, premier developers and publishers of entertainment software/video games
Blizzard Entertainment, established in 1994 and is one of the most popular, premier developers and publishers of entertainment software/video games
Challenge:
Develop a new consumer package and launch materials that express the World of Warcraft brand, attitude, and game mission. and that expressed the game’s key features of the multiplayer game
Develop a new consumer package and launch materials that express the World of Warcraft brand, attitude, and game mission. and that expressed the game’s key features of the multiplayer game
Role:
Creative Director
Creative Director
Results:
• New package design and carton configuration allowing for additional display of live game shots. • Expansion set include game/Battle Chest guide + collectible character cards
• Point of sale, store promotion stands, banners, shelf talkers, and gift card ad
• Magazine print ads + online banner and module digital ads
• New package design and carton configuration allowing for additional display of live game shots. • Expansion set include game/Battle Chest guide + collectible character cards
• Point of sale, store promotion stands, banners, shelf talkers, and gift card ad
• Magazine print ads + online banner and module digital ads
